Every tourist visiting Kenya will now participate in planting a tree as part of efforts to enhance the country’s tree cover.
The “One Tourist, One Tree” campaign aims to unite stakeholders and travelers in planting trees to preserve and restore Kenya’s rich biodiversity.
Tourism Principal Secretary John Ololtua emphasized that the initiative responds to the increasing need for competitive destinations like Kenya to balance tourism development with conservation for a sustainable future.
During the launch of the campaign at Kajulu Hills forest in Kisumu, Ololtua noted that tourism significantly contributes to the economy, accounting for 10 percent of GDP and employing one in ten people globally. However, the sector is responsible for about eight percent of greenhouse gas emissions.
“With global tourist arrivals projected to reach 1.8 billion by 2030, we urgently need sustainable practices to protect the natural and cultural resources that attract visitors,” the PS stated.
He highlighted the ministry’s commitment to environmental conservation, asserting that engaging travelers will be key to achieving the national goal of increasing tree cover to 30 percent by planting at least 15 billion trees by 2032.
“Today is a call to action for every visitor to contribute to elevating Kenya’s status as a leading sustainable tourism destination in Africa and the world. Each traveler has the chance to offset their carbon footprint by planting a tree while enjoying the region’s natural beauty,” he added.
The initiative will be implemented in collaboration with various tourism stakeholders, including hotels, tour operators, and community organizations.
Kisumu CEC for Trade, Tourism, and Marketing, Farida Salim, expressed gratitude to the Ministry of Tourism and Wildlife for celebrating Tourism Week and World Tourism Day in Kisumu. She highlighted that conservation is essential for tourism in Kisumu County.
“Kisumu is excited to host the 2024 World Tourism Week, culminating in World Tourism Day on September 27. Kajulu Forest, known for its rich biodiversity and indigenous trees, is set to become a key eco-tourism destination in the western circuit,” she noted.
Through this campaign, communities will receive support to transition to clean energy solutions, reducing dependence on charcoal and tree cutting. County policies will reinforce the commitment to sustainable travel and community empowerment, encouraging more travelers to participate in these initiatives.
Kenya Tourism Board CEO June Chepkemei praised the innovative planting initiative, stating it aligns with efforts to market tourism products responsibly and sustainably. She urged the Kajulu Community Forest Association to lead in preserving the forest’s rich biodiversity.
“Kenya’s appeal lies in its natural beauty and diverse wildlife. By embedding sustainability into our tourism strategy, we attract conscientious travelers while safeguarding our natural assets for future generations,” Chepkemei concluded.
