Brookside Dairy is aiming to increase its market share in the hospitality sector by collaborating with the Kenya Association of Hotelkeepers and Caterers, a national body representing hoteliers.
Joseph Muguongo, Brookside’s General Manager for Sales, highlighted the company’s significant investments in its product value chain to ensure consistently high-quality offerings for customers. He indicated that Brookside plans to enhance the distribution of its products as it seeks a larger share of the local dairy market.
“Our partnership with hoteliers is designed to boost our presence in the dairy products sector. Hotels and catering establishments are essential to our market consolidation strategy, and we will prioritize supply orders from hoteliers nationwide,” Muguongo stated.
He made these comments during the KAHC annual symposium in Diani, Kwale, where he contributed a cash donation of Sh1 million along with product samples and merchandise valued at Sh700,000 to support the event.
Muguongo emphasized the importance of a mutually beneficial relationship with members of the hotelkeepers’ association, noting that Brookside has the largest dairy sales network in the region and is prepared to serve customers across the country.
KAHC Chief Executive Officer Mike Macharia praised Brookside for its ongoing support of the association’s members. The KAHC primarily consists of star-rated hotels, restaurants, lodges, tented camps, and residential cottages, all significant consumers of dairy products.
Macharia acknowledged that members prioritize high-quality products, which contribute to increased patronage at hotels and other catering venues. The annual hoteliers’ symposium serves as a platform for stakeholders in the hospitality industry to promote Kenya as a preferred tourist destination.
“We appreciate the government’s efforts in improving tourism roads nationwide, which has made it easier to access hospitality facilities,” Macharia added.
According to the 2023 Kenya Dairy Board report, Kenya is one of the largest milk producers in Africa, with a cattle population estimated at 5.02 million. In 2022, the country produced approximately 5.2 billion liters of milk, with counties such as Kiambu, Meru, Nyandarua, and others each contributing over 100 million liters.
Of the total production, around four billion liters (75%) were cow’s milk, while camel, goat, and sheep milk accounted for approximately 1.1 billion liters, 273 million liters, and 107 million liters, respectively.
The KDB further reports that the dairy industry supports the livelihoods of about 1.8 million households, providing 750,000 direct jobs and an additional half a million indirect jobs.
Brookside Dairy Partners with Hoteliers to Expand Market Share in Hospitality Sector
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