Kenyan President William Ruto has earned a wide array of nicknames—some flattering, others sharply critical—reflecting shifting public sentiment over the years. Once embraced as the “Hustler” and “Chicken Seller” for his humble beginnings, Ruto built a political image of a relatable, hardworking leader. These early labels helped propel him into power in 2022.
However, since assuming the presidency, public perception has become more skeptical. Nicknames like “Zakayo” (a reference to the greedy biblical tax collector Zaccheaus) and “Vasco da Ganya” (a play on explorer Vasco da Gama and the Swahili word for deceit) mock his tax policies and frequent foreign travel. Critics have also coined terms like “Deputy Jesus,” “El Chapo,” and “Must Go” in response to broken promises and economic hardships. Despite the growing satire, Ruto appears unfazed, acknowledging the labels humorously. Analysts say the nickname trend reflects both the frustrations and creative resistance of Kenya’s youth amid tough economic times.
