A week after a militant attack killed 26 people near the mountain town of Pahalgam in Indian-administered Kashmir, signs of life are gradually returning to the quiet streets. Though shaken, a small number of tourists have begun to trickle back into the once-bustling resort.
The attack, which occurred last Tuesday at the popular Baisaran meadow—often called the “Switzerland of India”—targeted mostly tourists. It was one of the most severe in recent years and has sparked outrage across India. The violence also heightened tensions between India and Pakistan, who both claim Kashmir, with both nations announcing retaliatory steps.
While Kashmir has a long history of conflict, attacks on tourists are rare. The incident has left locals and business owners deeply unsettled, fearing long-term damage to the region’s tourism-dependent economy.
Despite fears, some visitors have stayed on, citing support from locals and security forces. “There was panic, but returning wasn’t an option,” said Akshay Solanki from Mumbai, noting flight costs were prohibitive.
Rafi Ahmed, a shawl-seller, has barely made any sales since the attack and worries for his future. Bollywood actor Atul Kulkarni, who visited Pahalgam after the attack, urged more tourists to visit, calling it the best way to defy the militants’ intentions.
Security operations have intensified, with authorities detaining hundreds and demolishing homes of alleged militants. Meanwhile, India and Pakistan have exchanged fire at the border, fueling fears of further escalation.
The violence casts doubt on claims by Indian officials that Kashmir has entered a peaceful era since its autonomy was revoked in 2019. While tourism had surged, the attack has renewed concerns over lasting peace in the region.
Politicians, like Rafi Ahmed Meer, urged the public not to forget how locals aided victims during the tragedy. However, travel cancellations are now rampant, with operators reporting up to 90% of bookings withdrawn.
The attack could also delay major projects like the long-awaited inauguration of the world’s highest railway bridge connecting Kashmir with the rest of India. Business confidence, too, has been shaken, with potential investors likely to hold back.
In a heartfelt address to the state assembly, Chief Minister Omar Abdullah paid tribute to the victims, expressing sorrow and regret. “What could I say to the children who saw their father soaked in blood?” he asked. “This tragedy has hollowed us out.”
