The National Authority for the Campaign Against Alcohol and Drug Abuse (Nacada) has expressed concern about the rising trend of social media influencers and digital content creators promoting drug and substance use online.
In a press release dated September 23, the authority warned that such content poses a serious risk to young audiences and called on content creators to use their platforms more responsibly.
Nacada stated, “This type of content, often aimed at younger viewers, significantly undermines our efforts to combat alcohol and drug abuse.” They noted that it compromises the protection of vulnerable groups, particularly children.
The authority pointed out that promoting drug and substance use not only normalizes such behaviors but also contravenes Kenyan law. According to the Alcoholic Drinks Control Act of 2010 and the Narcotic Drugs and Psychotropic Substances Control Act of 1994, any promotion or advertisement encouraging drug use is illegal and subject to penalties.
This includes content shared on social media platforms.
Nacada also urged parents and guardians to be vigilant about the online content their children encounter. “Parents should implement parental controls, educate their children about the dangers of drug use, and report any harmful content to the appropriate authorities,” they advised.
The agency reiterated that while social media has a powerful influence on youth, it should be harnessed to promote healthy behaviors.
