Revitalizing Nairobi's Nightlife: Aleph Hospitality Partners with Alloy Bar & Lounge

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Aleph Hospitality, the largest independent hospitality management company in the Middle East and Africa, has entered into a management contract with the owners of Alloy Bar & Lounge in Nairobi. Aleph Hospitality oversees all aspects of hotel operations at various stages of development, including site and brand selection, technical assistance, pre-opening, and daily operations.
The company has set an ambitious goal of collaborating on a pipeline of 50 hotels across the Middle East and Africa by 2027. The Alloy Bar & Lounge, covering 2,700 square meters, can accommodate up to 1,000 guests and features a restaurant, a VIP area for private dining, a nightclub with live music, as well as cigar, whiskey, and wine lounges. Additionally, the venue includes an extensive laser tag zone and a virtual gaming area (Hologate), the first of its kind in Kenya, aimed at attracting younger generations like Gen Z.
Bani Haddad, Founder and Managing Director of Aleph Hospitality, emphasized the importance of collaboration within the hospitality sector. “This is an exciting step for Aleph Hospitality. We currently manage 27 restaurants and 14 bars in our portfolio, and we are eager to strengthen our Food and Beverage division,” said Haddad. “Alloy Bar & Lounge marks a thrilling new chapter in our growth as a comprehensive hospitality management company and an exciting addition to Nairobi’s vibrant entertainment scene.”
This partnership comes as multiple foreign investors continue to establish hotel branches in Kenya, signaling a steady recovery in the hospitality sector. Several premium hotels have opened this year, including the JW Marriott, launched by President Ruto, and The Accor’s Pullman in May.
However, a recent survey by Lagos-based W Hospitality Group and the Africa Hospitality Investment Forum (AHIF) revealed that Kenya dropped two positions, now ranking seventh, down from fifth in 2023. Currently, Kenya has 31 hotels with a total of 4,268 rooms in the pipeline, averaging approximately 138 square feet per room.
According to the latest data from the Kenya National Bureau of Statistics Economic Survey 2024, hotel bed-night occupancy increased by 23.2 percent, rising from 7,009,000 in 2022 to 8,632,800 in 2023. Notably, residents accounted for over half of total bed-night occupancy, underscoring the importance of domestic tourism.
Additionally, the number of international conferences held in Kenya rose by 9.0 percent, reaching 977 in 2023, compared to 896 in 2022. This growth was driven by high-profile international conferences and meetings hosted in the country. Visitor numbers to national parks and game reserves also surged, increasing by 43.0 percent to 3,637,300 in 2023.