M-PESA, launched on March 6, 2007, by Safaricom in partnership with Vodafone, began as a simple mobile money transfer service in Kenya. Initially met with skepticism, its unmatched convenience and accessibility quickly drove adoption. Within a month, it had 19,671 active users, and by November of the same year, that number had skyrocketed to over one million.
Over the past 18 years, M-PESA has evolved into a full-fledged financial ecosystem, enabling seamless digital transactions, savings, credit, and business solutions. It stands as Kenya’s most significant fintech innovation, revolutionizing financial access and setting the standard for mobile payments across Africa.
