The recent promotion of EALA MP Hassan Omar from UDA vice chair to the party’s secretary general may be a strategic maneuver by President William Ruto with dual objectives. Omar’s appointment, announced on Friday by UDA’s National Executive Council, replaces former Kakamega Senator Cleophas Malala.
Political analysts suggest that this elevation is designed to strengthen Ruto’s influence in Mombasa and the Coast region, while also positioning Omar on par with prominent figures such as Mining and Blue Economy CS nominee Hassan Joho. Joho’s recent nomination sparked widespread celebration in Mombasa, a reaction mirrored by Omar’s supporters who took to the streets to celebrate his new role.
Mutungwa Wambua, a close ally of Omar, praised the decision, asserting that it recognized Omar’s contributions and leadership qualities. “The President and the UDA National Executive Council have made an excellent decision,” Wambua declared.
Political commentator Mwakuja Mrombo sees this move as Ruto’s attempt to address potential challenges in Western and Coast regions, where influential leaders could sway political dynamics. By elevating Omar, Ruto aims to consolidate support in the Coast region and counterbalance Joho’s influence. Mrombo noted that Omar’s outreach efforts and advocacy for regional unity have helped ease tensions with Joho.
Despite Omar’s lack of financial clout compared to Joho, his oratory skills and ability to mobilize support are seen as valuable assets. Meanwhile, Ruto’s management of alliances in Western Kenya remains crucial, particularly in light of potential opposition from leaders like Ababu Namwamba and Trans Nzoia Governor George Natembeya.
Analyst Frankline Nzao argues that Omar’s new role is less about Joho and more about his capability to articulate and promote the UDA’s agenda. As a lawyer with experience at the Kenya National Commission on Human Rights, Omar is well-equipped to communicate and implement UDA’s policies effectively.
The evolving political landscape raises questions about future alliances, particularly with ODM leader Raila Odinga’s firm stance against collaboration with UDA. As Ruto navigates these complex dynamics, his success in securing support from key regions, including the Coast and Western areas, will be pivotal for his political strategy.